ABOUT US.
Meet the team behind your success.
We're a small but highly experienced team of App Design and Growth specialists.
Welcome
From our base in Wanaka, New Zealand, we've spent over 15 years in the trenches - helping apps rank #1 in their categories, scale to millions of users, and transform from small ideas into category-leading platforms.
We understand that in order for you to build a successful app, you need more than just a great idea. You need market validation before going "all-in", exceptional UI/UX design that users love, effective user onboarding and proven growth marketing.
But orchestrating all of this isn't always that easy to do - especially when most agencies promise the world but simply don't do what's actually required to help you succeed.
So here at 44Degrees, when we first meet you, we properly invest the time to understand your product, your goals, your target market, and then provide the guidance you need at each stage in your journey.
Whether you're just starting out, or you're already an international success - we'll work hard to provide the insight you need to achieve the next level.
If you're after a team who genuinely understands what's required to research, design and build a great app; we're here to execute for you, so you can focus on other more important things - like managing all your new users.
Think big,
Jarrah Robertson, Chief Strategist
Our Story
44Degrees was founded with a simple observation: the app industry is littered with failed apps - not because they had bad ideas, but because they skipped proper design validation, launched with poor UX, or had no real growth strategy.
Even today, there's still a fundamental disconnect between what app companies think they need and what actually drives success. Most agencies treat apps like websites. Developers focus on code, not user experience. Marketing teams run generic campaigns without understanding app-specific growth mechanics.
This led our founder, Jarrah Robertson, to create 44Degrees - an agency that bridges strategy, design, and growth for the app industry.
Our mission is simple; help app companies do what's actually required to succeed by providing strategic market validation, world-class UI/UX design, data-driven growth marketing, and retention strategy that actually moves the needle.
Our Expertise
44Degrees has 15+ years of expertise in; Strategic App Idea Validation to ensure you're solving real problems before you build; End-to-End MVP Design that turns your vision into high-fidelity prototypes ready for development; UI/UX Optimisation that eliminates friction and dramatically improves conversion rates and retention; App Growth Marketing including proven user acquisition campaigns, App Store Optimisation, viral video strategies, and retention marketing; AI Integration & Orchestration to future-proof your app with cutting-edge AI tools and automation; Developer Sourcing & Project Management to ensure smooth, timely launches; and most importantly, delivering results on time, every time with clear processes, transparent communication, and a genuine commitment to your success.
Who We Are
We're a small but highly experienced team of app specialists.
Jarrah Robertson
Chief Strategist & Founder
Zinnia O'Brien
Chief UI/UX Designer & App Strategist
Andrea Tomic
Senior UI/UX Designer
Illia Romanenko
Chief iOS/Android Engineer
Abidoon Nadeem
Lead Web Developer
Chelsea Sutherland
Chief Content Strategist
Gideon Foster
Chief MVP & AI App Developer
Plus our network of over 57 hand-selected and proven freelance creative professionals, graphic designers, animators, influencers, developers, and award-winning content creators working to produce the best App Design & Growth Marketing results possible for your app.
Want Us On Your Team?
If you've got an app you'd like to discuss, book a call. We'd love to chat about it.
No obligation. 30-min Strategy Session. 100% free.