App Idea Validation Service
Stop Building Apps Nobody Wants
We prove there's real demand for your app BEFORE you spend big on development. You'll know if it's going to work—in weeks, not years.
The Problem
90% of Apps Fail. Here's Why.
Most founders rush to build before they validate. They spend 6-12 months and a small fortune on development—then find out nobody actually wants what they've built.
Unvalidated Pricing
You picked a price that "felt right." But have you actually tested whether anyone will pay it? That's where most apps fall over.
Unknown Acquisition Costs
Where do your customers actually hang out online? What does it cost to get them to download? Most founders have zero idea until they've already spent the money.
Brutal Unit Economics
Apple and Google take 15-30% off the top. Add hosting, support, and ops costs—suddenly you need thousands of subscribers just to break even.
of apps fail because they're built on unvalidated assumptions.
Don't be this statistic.
Validate Before You Build. Save Everything.
We test critical assumptions before you invest. Each phase earns the right to proceed to the next—with built-in decision gates that protect your time and money.
Why Validation First?
Build First
Unvalidated assumptions
Validate First
Proven demand
Typically save 65%+ vs traditional development
Our Process
The 4-Phase Validation Framework
Each phase provides clear go/no-go decision points. If Phase 1 reveals fatal flaws, you've saved yourself from a costly mistake.
Market Intelligence & Validation
We run your idea through our 5-stage validation framework. You get clear answers—backed by real data—on whether it's worth building and exactly how to position it.
Deliverables:
- Competitor analysis & pricing intelligence
- Customer segment validation
- Review mining & pain point mapping
- Unit economics modeling (LTV, CAC, payback)
- GO/PIVOT/NO-GO recommendation
- Persona based on real data, not assumptions
Landing Page Validation Campaign
If Phase 1 says GO, we test real demand before building anything. We create a conversion-focused landing page, set up payment processing, run ads, and measure whether people actually reach for their wallets.
Deliverables:
- Conversion-optimised landing page
- Pre-order/waitlist with payment capture
- Targeted ad campaigns
- Demand validation expert analysis with real conversion data
Concierge MVP
With validated demand, we build a lightweight MVP to test actual product usage. This tells us exactly which features matter and which can be cut—before expensive custom development.
Deliverables:
- Low-code/no-code MVP
- Customer onboarding & support
- Usage analytics & behavior tracking
- Feature prioritisation based on real usage
Custom Development
Only now—with validated demand and proven feature set—do we build custom. The scope is typically 30-40% of the original plan. You build only what's proven.
Deliverables:
- Native iOS/Android or web app
- Only validated features built
- Analytics & monitoring setup
- Launch campaign execution & optimisation
Proven Results
From Validation to Market Leaders
See how we've helped app companies validate ideas and scale to success.
From $81K to $1M+ ARR
Camps Australia Wide
We grew this app from just $81k ARR (and only a handful of subscribers) to over 75,000+ active paying subscribers and the top grossing app in its category, transforming the product into a market-leading platform through comprehensive UI/UX & targeted user acquisition campaigns.
MVP to 13,664+ Users in 90 Days
SmartTasker
Took SmartTasker from idea to 13,664 users in 90 days. We handled everything—business strategy, app development management, and the launch campaign.
2x'd revenue on a mature app
Vampr
Vampr was already a mature app with millions of users. We challenged every assumption, rebuilt their subscription strategy, and transformed their conversion performance—increasing install-to-trial conversions from under 5% to over 30% while more than doubling subscription revenue.
Met Capital-Raise Revenue Targets
Weyo
Weyo needed to hit specific revenue targets before their capital raise. We overhauled their subscription strategy and ran targeted acquisition campaigns. They hit their numbers.
Why Choose Us
The Smarter Path to Launch
See how our phased validation approach compares to traditional development.
| Factor | Traditional Development | 44° Validation Approach |
|---|---|---|
| Total Investment | Typically $150K+ upfront | Phased investment, pay as you validate |
| Time to Market | 6-12+ months blind development | 4-5 months with validation at each stage |
| Risk Level | High - All assumptions untested | Low - Progressively de-risked |
| Market Validation | None before launch | Proven demand before building |
| Decision Gates | None - committed from day 1 | 4 clear go/no-go decision points |
| If It Fails | Full investment lost | Stop early, save the rest |
| Feature Scope | Built on assumptions | Built on validated needs only |
What Clients Say
Trusted by App Founders
"After years of testing different marketing approaches to cost-effectively grow Vampr's paying subscriber base, we knew our conversion performance could be materially better. 44Degrees challenged every assumption, rebuilt our subscription strategy, and delivered results beyond expectations. Conversions increased from under 5 percent to over 30 percent from install to free trial, and subscription revenue has more than doubled. Their experience and evidence-based approach provided exactly the support the business needed"
Josh Simons
CEO at Vampr and Vinyl Group Pty Ltd
"44Degrees was instrumental in bringing SmartTasker from concept to a thriving platform in just a few months from launch. Their end-to-end expertise in app design, onboarding optimisation, targeted user acquisition campaigns and overall go-to-market strategy has been excellent."
Ahmad Dabboussi
Founder & CEO, SmartTasker
"44Degrees didn't just optimise our app; they helped transform our entire business. Going from just a handful of subscribers to over 74,450+ recurring active subscriptions, their holistic expertise, growth marketing and ongoing advice over the years has been second to none. They are true partners in our growth."
Heatley Gilmore
CEO, Camps Australia Wide Pty Ltd
"What you did for us was truly amazing! Thank you so much for making the time and effort for us, we really appreciate it."
Dr Nikhil Povia
Founder and CEO, CancerAid
"Above and beyond. I just checked on iTunes and our app has hit Number 1 in Education and Number 7 in the Top 100 apps in iTunes!!! Awesome result and extremely happy."
Adam Bridle
Director, Platinum Driving Tuition
"Jarrah & Zinnia's strategy for Parpera was impressive. They met our targets in a competitive business finance category and achieved a 480% increase in our recurring subscription revenue during our first 3-month campaign - a testament to their comprehensive product strategy, ASO and acquisition expertise."
Daniel Cannizzaro
CEO, Parpera
"We came to 44degrees with an app that wasn't ready for launch. While we had a solid understanding of marketing, apps were a completely different world for us.
They helped us optimise our signup flow, onboarding, and paywall, and guided us through the app-specific strategy we were missing, particularly ASO and paid acquisition for apps. Their support helped us understand how growth actually works in the app ecosystem, not just what to do.
When we launched, a combination of our organic momentum and their ASO and ad support took us to #3 in Sports on Google Play and #21 on the App Store in Australia in the first month. We reached profitability (return on ad spend) within 20 days, which was a huge milestone for us.
What made the biggest difference wasn't just the results; it was the guidance. At every stage, we knew what to focus on, what actually mattered, and how to move forward without constantly second-guessing ourselves. Their approach has been thoughtful, thorough, and genuinely supportive. We are so grateful to have found them!"
Em & Josh
Founders, Hooked Up Pty Ltd
"44Degrees say what they mean and do what they say. They are highly trustworthy and always provide outstanding advice and service. We have no hesitation in recommending them."
Paul M. and Joel B.
Founder and CEO, Hitch a Ride
Investment
Phased Investment, Maximum Protection
Each phase earns the right to proceed. Your investment is protected at every stage with clear go/no-go decision points.
Phase 1 - Validation Framework
Find out if your idea is worth building—with data, not guesswork.
- 5-stage validation framework
- Competitor & market analysis
- Unit economics modeling
- GO/PIVOT/NO-GO recommendation
Phase 2 - Landing Page Test
Test real demand with payment signals before building.
- Conversion-optimised page
- Pre-order payment setup
- Ad campaign execution
- Demand validation expert analysis
Phase 3 - Concierge MVP
Test product usage with real paying customers.
- Low-code MVP build
- Customer onboarding
- Usage analytics
- Feature prioritisation
Phase 4 - Custom Development
Build only what's validated. Typically 65%+ savings.
- Validated features only
- iOS/Android deployment
- Analytics setup
- Launch campaign execution
Why This Approach?
vs traditional development by building only what's validated
FAQ
Common Questions
That's actually a win. You've invested a fraction of what full development would cost to discover this early. Our validation report will also identify potential pivot directions—alternative customer segments, problems, or approaches that show more promise. Many of our most successful projects came from pivots identified in Phase 1.
Ready to Validate Your App Idea?
Book a free 30-minute strategy call. We'll discuss your idea, identify the key validation questions, and outline what a path forward looks like. No obligation.
No obligation. 30-min Strategy Session. 100% free.