CLIENT SUCCESS STORIES.
Case Studies & Testimonials.
Real results from real clients. From startups to established brands, see how we've helped transform apps and businesses across industries.
TESTIMONIALS.
Real feedback from teams and founders who've worked with us.
"44Degrees didn't just optimise our app; they helped transform our entire business. Going from just a handful of subscribers to over 74,450+ recurring active subscriptions, their holistic expertise, growth marketing and ongoing advice over the years has been second to none. They are true partners in our growth."
Heatley Gilmore
CEO, Camps Australia Wide Pty Ltd
"After years of testing different marketing approaches to cost-effectively grow Vampr's paying subscriber base, we knew our conversion performance could be materially better. 44Degrees challenged every assumption, rebuilt our subscription strategy, and delivered results beyond expectations. Their experience and evidence-based approach provided exactly the support the business needed"
Josh Simons
CEO at Vampr and Vinyl Group Pty Ltd
"Above and beyond. I just checked on iTunes and our app has hit Number 1 in Education and Number 7 in the Top 100 apps in iTunes!!! Awesome result and extremely happy."
Adam Bridle
Director, Platinum Driving Tuition
"What you did for us was truly amazing! Thank you so much for making the time and effort for us, we really appreciate it."
Dr Nikhil Povia
Founder and CEO, CancerAid
"Jarrah and the 44Degrees team have been a valuable partner for Kmart's app growth across Australia and New Zealand. Their ASO work delivered measurable keyword ranking improvements across the board - we had a 35% improvement in keyword ranking volume within the first 59 days, with gains on high-competition shopping keywords, and over time achieved strong rankings across more than 590 relevant keywords. The Apple Ads campaigns were set up and managed with real attention to detail too, ensuring we were acquiring genuinely new users within our target CPI - not just reinstallers or assisted installs. Jarrah is proactive, transparent with data, and always thoughtful about what to optimise and when. We highly recommend."
Karlien McLeod
Digital & Growth Leader, Kmart Australia Limited
"We brought 44Degrees in to help grow PainChek Infant's consumer user base, but what we got went well beyond campaign management. Jarrah and the team quickly identified critical gaps in our app's onboarding and subscription flow, and their UI/UX recommendations led to an 11x improvement in our install-to-trial conversion rate.
On the paid acquisition side, their Meta and Apple Search Ads campaigns delivered the strongest in-app subscription conversion activity we'd seen to date - significantly outperforming previous agency efforts.
But more importantly, they brought genuine strategic thinking to every conversation. From product positioning to messaging to understanding the nuances of marketing a sensitive health-tech app to parents, they challenged our assumptions constructively and backed everything with data.
I'd recommend 44Degrees to any app company looking for a partner that goes deeper than just running ads."
Sasha Grant
Head of Growth, PainChek Limited
"Jarrah & Zinnia's strategy for Parpera was impressive. They met our targets in a competitive business finance category and achieved a 480% increase in our recurring subscription revenue during our first 3-month campaign - a testament to their comprehensive product strategy, ASO and acquisition expertise."
Daniel Cannizzaro
CEO, Parpera
"We honestly wouldn't be where without you. 44Degrees has significantly reduced our CPI and impressively increased our subscription conversion rates by over 500%. Thank you for all the great work. Can't wait to see our new AI-first version of the app! :)"
Vicki Kouvendaris
Founder, PetPawtal
"44Degrees's work on Old Macdonald Sing & Play was incredible. We saw a 366% increase in organic downloads and an incredible 709% boost in in-app purchase conversions, achieving a Top 10 'Kids under 5' ranking in Australia and the UK, plus a No.3 'Highest grossing apps' rank for Kids apps under 5yrs, and No.5 Highest grossing 'Entertainment' app. Thank you!"
Paul Kuske
Founder, ChocChipApps
"44Degrees worked hard to meet our deadlines and targets, plus we saw a significant 291% uplift in our in-app subscription conversion rates within just two months. Their strategic approach and advice at every stage was immensely valuable."
Baz P & Stuart B.
Co-Founders at Weyo
"44Degrees has been our trusted growth partner for many years. Their ASA campaigns have consistently been top-performing in the competitive Australian sports betting market and have driven sustained organic growth plus significant FTT volume (first-time-deposits) within our target cost per FTT. We have no hesitation in recommending them."
Conor McCown-Butt
Head of Performance Media, Picklebet Pty Ltd
"44Degrees has consistently kept us in the top 10 Medical apps in Australia and executed top-performing Apple Search & Google Ad user acquisition campaigns. Their performance in this specialised sector has been outstanding."
Sarah McIntyre
Head of Marketing, MedAdvisor International Pty Ltd.
"Jarrah & Zinnia's product strategy and UI/UX optimisation experience shows immediately. Their advice has been spot on. We would highly recommend them for both UX design and growth marketing."
Taf C. & Sean D.
Co-Founders at Secondz
"I speak for everyone in saying how grateful we all are for the work, knowledge and support you and your team have provided. Michael Goodhew, our GM of brand was very impressed with the work done by yourself & Zinnia, so again thank you."
Donald Farquhar
Head of Innovation, Compare the Market
"Jarrah and his team have done an outstanding job building our site and mobile web app. Unlike many developers, Jarrah is a marketing expert and ensures that everything is done to help drive traffic."
Robyn Foyster
Publisher, Foyster Media, TheCarousel.com
"A massive THANK YOU. I know I'll be coming back to you again and again!"
Ashley Brown
Fitmind, #1 Ranked Meditation App (CNET)
"44Degrees was instrumental in bringing SmartTasker from concept to a thriving platform in just a few months from launch. Their end-to-end expertise in app design, onboarding optimisation, targeted user acquisition campaigns and overall go-to-market strategy has been excellent."
Ahmad Dabboussi
Founder & CEO, SmartTasker
"Thank you very much for your work and support throughout this process. It has been truly helpful!"
Markus Ahlber
Founder & CEO, Feelmo Mental Health Companion
"As an App Developer, working with 44Degrees has been an amazing experience. I highly recommend them as a marketing and PR company. Their incredible advice, reliability and professionalism has greatly helped me."
Danielle Gerber
Founder, Spellwick
"Sorry if this wakes u but, Yeeeewww! Well done and thank u!"
Brad Fraser
Founder, Fish Assist
"44Degrees say what they mean and do what they say. They are highly trustworthy and always provide outstanding advice and service. We have no hesitation in recommending them."
Paul M. and Joel B.
Founder and CEO, Hitch a Ride
"We came to 44degrees with an app that wasn't ready for launch. While we had a solid understanding of marketing, apps were a completely different world for us.
They helped us optimise our signup flow, onboarding, and paywall, and guided us through the app-specific strategy we were missing, particularly ASO and paid acquisition for apps. Their support helped us understand how growth actually works in the app ecosystem, not just what to do.
When we launched, a combination of our organic momentum and their ASO and ad support took us to #3 in Sports on Google Play and #21 on the App Store in Australia in the first month. We reached profitability (return on ad spend) within 20 days, which was a huge milestone for us.
What made the biggest difference wasn't just the results; it was the guidance. At every stage, we knew what to focus on, what actually mattered, and how to move forward without constantly second-guessing ourselves. Their approach has been thoughtful, thorough, and genuinely supportive. We are so grateful to have found them!"
Em & Josh
Founders, Hooked Up Pty Ltd
FEATURED CASE STUDIES.
From startups to established brands, our portfolio is full of projects that speak for themselves.
From $81K ARR to top grossing app
Camps Australia Wide
We grew this app from $81k ARR and a handful of subscribers, to 150,000+ subscribers and the top-grossing app in its category; transforming it into a market leader through UI/UX optimisation and targeted user acquisition.
SUBSCRIBER GROWTH
295,355%
REVENUE
Top Grossing App
0 to #1 Education App (AU & UK)
Driving Lessons+
We launched this driving education app to the #1 ranking in Education across Australia and the UK in just 2 months, achieving Top 5 overall across ALL categories in Australia. Through comprehensive App Store Optimisation and strategic growth campaigns, we generated over 321,000+ launch campaign installs and helped secure CarSales.com.au as a major sponsor.
APP STORE RANKINGS
#1 Education (AU & UK)
LAUNCH CAMPAIGN INSTALLS
321,000+
MVP to 13,664+ Users in 90 Days
SmartTasker
Successfully designed and launched SmartTasker's MVP in a competitive market, including comprehensive business strategy, app development management, and go-to-market launch campaign execution.
COMPLETE MVP DESIGN
30 Days
ACTIVE USERS (90 DAYS)
13,664+
2x'd revenue on a mature app
Vampr
We rebuilt Vampr's subscription strategy from the ground up; optimising onboarding, paywall design, and UX to lift install-to-trial conversions from under 5% to over 30% and more than double subscription revenue.
CONVERSION INCREASE
6x (5% → 30%)
REVENUE GROWTH
2x+
#1 Paid Sports App + 330% RPU Increase
Fish Assist
We launched the Fish Assist app to the #1 Paid app in Sports, and #3 across all paid apps in Australia during our launch campaign. Beyond ranking success, we optimised the app's pricing strategy to increase revenue per user by 330%, demonstrating that higher pricing with proper positioning drives better outcomes.
PAID APP RANKING
#1 in Sports
REVENUE INCREASE
+330% per user
Ensured capital-raise revenue targets met
Weyo
Significantly improved subscription conversion rates & month-on-month revenue in a competitive market through optimised subscription and user onboarding, plus targeted user acquisition campaigns.
CONVERSION UPLIFT
+291%
#1 Cancer App in Australia, USA & UK
CancerAid
We successfully launched and scaled CancerAid to achieve #3 in Medical apps in Australia, Top 100 in the UK 'Medical Apps' category (#1 Cancer App), and Top 200 'Medical Apps' in the USA (#1 Cancer App). Through strategic App Store Optimisation and targeted user acquisition campaigns, we established top rankings and efficently drove tens of thousands of targeted users.
AUSTRALIA RANKING
#3 Medical Apps
GLOBAL REACH
#1 Cancer App
#2 Health & Fitness App with Sustained Growth
Nutricise
We achieved and maintained a #2 ranking in the highly competitive Health & Fitness category, plus #54 across all apps in Australia. Through targeted optimisation and multi-channel campaigns, we secured top rankings for competitive search terms including 'Weight Loss Programs' and 'Meal Planner.'
CATEGORY RANKING
#2 Health & Fitness
OVERALL APP RANKING
#54 in Australia
234K Installs with Zero Paid Promotion
HR Management
We achieved #1 rankings for over 100 target keywords across 135 countries including USA, Australia, Canada, and UK - generating 234,982+ installs purely through App Store Optimisation with zero paid advertising. We also created a compelling media proposal that attracted 37 key in-app sponsors.
ORGANIC INSTALLS (ASO ONLY)
234,982+
GLOBAL REACH
#1 in 135 Countries
#3 in Sports & Profitable in 20 Days
Hooked Up
We transformed an app that wasn't ready for launch into a top-ranked success story. Through comprehensive optimization of signup flow, onboarding, and paywall design, plus strategic ASO and paid acquisition support, we helped Hooked Up achieve #3 in Sports on Google Play and #21 on the App Store in Australia within the first month, reaching profitability (ROAS) in just 20 days.
APP STORE RANKINGS
#3 Sports (Google Play)
PROFITABILITY
20 Days (ROAS)
Plus we've made meaningful, measurable impact across 100's of other projects ...
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