PRIVACY POLICY

Your privacy is critically important to us.

Last updated: 11 September 2026

This policy explains how 44Degrees Limited collects and uses personal information under New Zealand, Australian, and (where applicable) EU and UK privacy law.

At 44Degrees we have a few fundamental principles:

  • •We don't ask for personal information unless we need it.
  • •We don't sell your personal information.
  • •We tell you who processes your data and why.
  • •You can ask to access, correct, or delete your information.

Who we are

44Degrees Limited (company number 5842894, trading as 44Degrees) is a New Zealand company operating 44degrees.ai. We provide app strategy, design, development, growth marketing, AI visibility optimisation, and related online tools to clients in New Zealand, Australia, and internationally.

Privacy Officer contact: support@44degrees.ai. Postal: 44Degrees Limited, PO Box 760, Wānaka 9343, New Zealand.

This Privacy Policy takes into account the New Zealand Privacy Act 2020 and, to the extent applicable to our handling of personal information about individuals in Australia, the Australian Privacy Principles under the Privacy Act 1988 (Cth). To the extent applicable to our handling of personal information about individuals located in the European Union or European Economic Area (EU) or the United Kingdom (UK), we also take into account the General Data Protection Regulation 2016/679 and, in relation to the UK, the UK General Data Protection Regulation and the Data Protection Act 2018 (together, the GDPR).

Information we collect

Website visitors

We collect standard technical information such as browser type, language, referring site, pages viewed, and approximate time of visit. We also process IP addresses for security, rate limiting, and lead delivery logs.

Contact forms and lead capture

When you enquire or book a strategy call, you may provide name, email, company, project stage, timeline, funding status, project details, how you heard about us, and other information you choose to include. We use this to respond, qualify interest, and schedule calls.

AI visibility tools (free check and full audit)

When you use our free AI visibility check or paid AI visibility audit, we collect:

  • •Email address (to deliver results and follow up about related services)
  • •App or product name, URL, category, market, and competitor names you enter
  • •Optional App Store metadata you select via search
  • •How you heard about us, help-needs answers, and monitoring interest flags
  • •Client IP address for abuse prevention and rate limiting
  • •Payment details processed by Stripe for paid audits (we do not store full card numbers)

Reports are stored and reachable via a unique results URL. Treat that link as confidential.

Call booking (Cal.com)

After some form submissions we redirect you to a thank-you page and may prefill your name, email, and notes into our Cal.com booking embed using browser session storage. Cal.com processes booking data to schedule the call.

Service clients

Clients may provide business information and operational data needed to deliver contracted services. Where we process personal information on a client's behalf under a Services Agreement (for example end-user or account data needed to deliver the work), the client is typically the controller and we act as their processor / service provider, unless that agreement says otherwise. That engagement is governed by the Services Agreement and this policy.

Information from other sources

For AI visibility tools we may collect information about your app or product from sources other than you directly (Privacy Act IPP 3A), including:

  • •Apple App Store / iTunes public listing metadata
  • •Public answers and snippets returned by AI assistants and search surfaces we query on your behalf

If we receive personal information about you from a third party, we will protect it as set out in this Privacy Policy. Where practicable, we take reasonable steps to ensure you are aware that this information has been collected, the purpose for which we collect it, the intended recipients of it, and that 44Degrees Limited is the agency holding it. We use this information only to produce your score or audit report and to improve those tools.

If you are a third party providing personal information about somebody else, you represent and warrant that you have that person's consent to provide the personal information to us.

How we use your information

  • •Deliver website content, tools, and reports you request
  • •Respond to enquiries and schedule strategy calls
  • •Follow up about 44Degrees services related to your enquiry or free/paid tool use
  • •Process payments for paid audits
  • •Prevent abuse, enforce rate limits, and secure our systems
  • •Measure site performance and advertising effectiveness
  • •Comply with law and protect our rights

Marketing emails comply with the Unsolicited Electronic Messages Act 2007 (NZ) and include a clear opt-out. You can unsubscribe or email support@44degrees.ai anytime and we will stop.

AI tools and personal information

Our free and paid AI visibility tools send prompts that include app or product names, categories, competitors, and related public context you submit (or that we look up from public stores) to third-party AI providers so we can generate your score or report. Do not submit sensitive personal information about others into those tools.

We do not use your personal information or confidential client content to train or improve general-purpose AI models that we offer to other clients. For contracted client work under a Services Agreement, we only use AI tools on confidential or personal information where that agreement and your instructions allow it.

Who we share information with

We do not send every piece of your information to every provider. Each processor receives only what it needs for its role.

Contact and account data (for example your email)

Your email (and name/notes if you provide them) is stored and used to deliver results and follow up. It is not included in the prompts we send to AI assistants.

  • •Supabase - stores AI visibility runs, reports, and related records (including email)
  • •Resend - sends your score/report email and lead notification emails
  • •Cal.com - receives name, email, and notes if you book a call
  • •Stripe - processes payment details for paid audits (we do not store full card numbers)
  • •Google Sheets (lead webhook) - may receive lead-form fields when you enquire
  • •Vercel - hosts the site; may process technical logs such as IP address for security and delivery
  • •Inngest - orchestrates background audit jobs using run identifiers and job payloads needed to complete the check

AI visibility queries (product context, not your email)

To generate a score or audit we send prompts that include the app or product name, category, market, competitors, and related public context. Those prompts do not include your name or email.

  • •OpenAI, Google Gemini, Perplexity, Anthropic - AI model queries for visibility answers
  • •SerpAPI - Google AI Overviews / AI Mode lookups for paid audits

Analytics and advertising

  • •Google Analytics (GA4) - site usage measurement. We use Google Analytics to understand how people use our website. This involves cookies that collect information about your browsing activity. You can opt out of Google's advertising features through your Google account settings, browser add-ons, or your device's privacy settings. Google provides various tools and options to control how your data is used for advertising purposes. You can learn more about how Google uses your data and your available options on Google's privacy pages.
  • •Meta Platforms - Meta Pixel PageView and Lead events when the Pixel is configured. Meta may receive online identifiers and event data, not your free-check form answers as a package. We use Meta's advertising tools (such as Meta Pixel) to understand how our ads perform and to show you more relevant advertisements on Meta platforms like Facebook and Instagram when you visit our website. You can manage whether we connect information from our website with your Meta account for advertising purposes by adjusting your settings within your Meta account preferences.

We do not rent or sell your personal information for others to market to you.

Overseas storage and processing

Many of the processors above store or process data outside New Zealand, including in the United States, Australia, and the EU. By using our website and tools you acknowledge that your information may be transferred to those locations. Where personal information is disclosed outside New Zealand, we take reasonable steps consistent with our obligations under privacy law and, where the GDPR applies, using safeguards such as standard contractual clauses to ensure that the recipient treats your information in accordance with applicable law by only sending what is necessary, requiring recipients to protect your information through contractual agreements which require the recipient to comply with the privacy standards in applicable law or through other mechanisms that provide comparable safeguards and by monitoring how recipients handle your information.

Cookies, analytics, and the Meta Pixel

We use:

  • •Essential / functional storage - for example session storage on the thank-you page to prefill Cal.com, and local storage used by some on-site tools
  • •Google Analytics (GA4) - to understand how the site is used
  • •Meta Pixel - when configured via environment settings, loads with the site to measure ads and conversions. It records PageView events and a Lead event when you complete a qualified lead form and land on /thank-you. Meta may receive online identifiers and event data in the United States

You can clear site data in your browser, use browser tracking-prevention settings, or Meta's ad settings to limit advertising measurement. Note: Blocking all cookies may affect website functionality and your user experience.

How long we keep information

  • •Lead and contact records: typically up to 24 months after last meaningful contact, unless a client relationship continues
  • •Free AI visibility runs: typically up to 24 months (needed for rate limits, support, and product improvement)
  • •Paid audit runs and payment records: typically up to 7 years where needed for accounting and dispute purposes
  • •Analytics and advertising identifiers: according to Google and Meta retention settings
  • •Server logs: typically 30 to 90 days unless needed for security investigation

Your rights

Under the New Zealand Privacy Act 2020 you can request access to and correction of personal information we hold about you. You may also ask us to delete information where we no longer need it for a lawful purpose. Email support@44degrees.ai. We aim to respond within 20 working days.

Australian Privacy Law

As we collect personal information from, and provide services to, individuals and businesses in Australia, we also aim to comply with the Australian Privacy Principles (APPs) under the Privacy Act 1988 (Cth) to the extent they apply to our handling of personal information.

If you are located in Australia, you have rights under the APPs, including rights to access and correct personal information we hold about you, and to make a complaint about our handling of your personal information. If we disclose your personal information to an overseas recipient, we take reasonable steps consistent with APP 8 to ensure that recipient does not breach the APPs in relation to your information, except where an exception under the Privacy Act 1988 (Cth) applies.

Visitors and clients in other regions may have additional rights under local law; contact us at support@44degrees.ai and we will handle requests reasonably, taking into account the law that applies to you.

European Union and United Kingdom Privacy Law

If you are located in the EU or the UK, the GDPR may also apply to our handling of your personal information. Where it applies, we only collect and process your personal information where we have a lawful basis to do so, such as performing a contract with you, complying with a legal obligation, or pursuing a legitimate interest (for example, operating and improving our website and tools) in a way that does not override your rights.

You have additional rights under the GDPR, including rights to access, correct, or delete your personal information, to restrict or object to our processing of it, and to receive a copy of it in a portable format. Where we transfer your personal information outside the EU or UK, we take reasonable steps to ensure it receives an adequate level of protection, including through standard contractual clauses or equivalent safeguards.

If you are not satisfied with how we have handled your personal information, you can also contact the relevant supervisory data protection authority in your country of residence.

Complaints

If you wish to make a complaint about how we have handled your personal information, please email support@44degrees.ai with full details of the complaint. We will promptly investigate your complaint and respond to you in writing, setting out the outcome of our investigation and any steps we will take in response.

New Zealand Residents

If you are not satisfied with our response, you can contact the Office of the Privacy Commissioner at privacy.org.nz.

Australian Residents

If you are not satisfied with our response to a complaint, Australian individuals may also contact the Office of the Australian Information Commissioner (OAIC) at oaic.gov.au.

European Union and United Kingdom Residents

If you are not satisfied with our response to a complaint, you may also contact the relevant supervisory data protection authority in your country of residence.

Security

We are committed to ensuring the personal information we collect is secure. We use HTTPS, access controls, and reputable processors. No method of internet transmission or storage is perfectly secure. If we become aware of a notifiable privacy breach, we will follow our obligations under the Privacy Act 2020.

Children

Our website and tools are aimed at business users and founders. We do not knowingly collect personal information from children under 16.

Changes

We may update this policy from time to time. The "Last updated" date at the top will change when we do. We recommend that you review our website regularly to stay current with any policy changes. Continued use of the site after an update means the new policy applies.

Related terms

Use of our website and online tools is also subject to our Terms of Use.