PRIVACY POLICY.

Your privacy is critically important to us.

Last Updated: October 29, 2025

At 44Degrees we have a few fundamental principles:

  • •We don't ask you for personal information unless we truly need it.
  • •We don't share your personal information with anyone except to comply with the law, develop our services, or protect our rights.
  • •We don't store personal information on our servers unless required for the ongoing operation of our services.
  • •We aim to make it as simple as possible for you to control what information we collect and how it's used.

About 44Degrees

44Degrees Limited (trading as 44Degrees) is a New Zealand-based company that operates the website 44degrees.ai and provides mobile app strategy, design, development, and marketing services to clients in New Zealand, Australia, UK, the United States, and internationally.

Our services include:

  • •App Strategy: MVP strategy, idea validation, marketing strategy, and pricing strategy
  • •Design & Development: End-to-end MVP design, UI/UX design, branding, prototyping, and app development
  • •UX Optimisation: UI/UX audits, feature design, funnel optimisation, and retention improvement
  • •App Marketing: App Store Optimization (ASO), launch campaigns, user acquisition, paid advertising (Apple Ads, Google Ads, Meta Ads, TikTok Ads), and email/SMS marketing automation

It is 44Degrees' policy to respect your privacy regarding any information we may collect through our website and services.

Information We Collect

Website Visitors

44Degrees collects non-personally-identifying information that web browsers and servers typically make available, such as browser type, language preference, referring site, and the date and time of each visitor request. Our purpose in collecting this information is to better understand how visitors use our website and to improve our services.

From time to time, 44Degrees may release non-personally-identifying information in aggregate form (for example, by publishing trends in website usage).

We also collect potentially personally-identifying information such as Internet Protocol (IP) addresses for logged-in users and for visitors who submit contact forms. We only disclose this information under the same circumstances as we disclose personally-identifying information, as described below.

Contact Form Submissions and Lead Capture

When you submit a contact form or request information through our website, you choose to provide personally-identifying information including (but not limited to):

  • •Name
  • •Email address
  • •Phone number
  • •Company name
  • •Any additional information you choose to provide in your inquiry

We collect this information solely to respond to your inquiry, provide you with information about our services, and where you have consented, to send you marketing communications about 44Degrees services.

Newsletter Subscribers

If you sign up for our newsletter or marketing emails, we collect your name and email address. You may unsubscribe from these communications at any time using the unsubscribe link in any email.

Service Clients

Clients who engage 44Degrees for services may be asked to provide additional information, including business information and any details necessary to deliver our services effectively. We collect this information only as necessary to fulfill the purpose of your engagement with us.

Marketing Services and Advertising Platforms

When we provide app marketing services to clients, we may process data through third-party advertising and analytics platforms including, but not limited to:

  • •Apple Ads: For paid advertising campaigns on the Apple App Store
  • •Google Ads: For paid advertising campaigns on Google platforms and the Google Play Store
  • •Meta Ads (Facebook/Instagram): For social media advertising campaigns
  • •TikTok Ads: For advertising campaigns on TikTok
  • •Email/SMS Marketing Platforms: For marketing automation and communication campaigns
  • •Other advertising and marketing platforms: As needed to deliver effective marketing campaigns for our clients

When we manage campaigns on your behalf, we may access and process data provided by these platforms, including campaign performance metrics, user engagement data, and conversion analytics. We only access this data as necessary to deliver our marketing services to you.

If you are a client using our marketing services, we recommend reviewing the privacy policies of these third-party platforms, as they collect and process data according to their own policies. We ensure that any data processing through these platforms complies with applicable privacy laws and our contractual obligations to you.

App Development and User Data

For clients engaging our app development services, we may temporarily access or process user data during development, testing, optimisation, or support activities. This may include:

  • •Test user accounts and data
  • •Analytics and usage data for optimisation purposes
  • •Technical logs for debugging and performance improvement
  • •User feedback and support inquiries

We only access client app data as necessary to provide our services and maintain strict confidentiality obligations. We do not claim ownership of any user data within client apps and handle such data solely as a service provider acting on your instructions.

How We Use Your Information

We use the information we collect to:

  • •Respond to your inquiries and provide requested information
  • •Deliver our app strategy, design, development, and marketing services to clients
  • •Manage and optimise advertising campaigns on behalf of clients
  • •Conduct app development, testing, and optimisation activities
  • •Provide email/SMS marketing services (where engaged by clients)
  • •Send marketing communications to you (where you have opted in or consented)
  • •Improve our website and services
  • •Analyze service usage and website performance
  • •Comply with legal obligations
  • •Protect our rights and prevent fraud or misuse

Data Sharing and Disclosure

44Degrees discloses potentially personally-identifying and personally-identifying information only to:

1. Our team and contractors

Employees, contractors, and affiliated organisations that need access to process information on our behalf or provide services, and who have agreed not to disclose it to others.

2. Service providers

Third-party service providers we use to operate our website and deliver services (such as email service providers, SMS marketing platforms, hosting providers, analytics services, and advertising platforms including Apple Ads, Google Ads, Meta Ads, and TikTok Ads). These providers are bound by confidentiality obligations.

3. Legal requirements

When required by law, or when we believe in good faith that disclosure is reasonably necessary to protect our property or rights, third parties, or the public.

4. Business transfers

If 44Degrees or substantially all of its assets are acquired, or in the event of a merger or restructuring, customer information may be one of the transferred assets.

We do not rent, sell, or otherwise commercially distribute your personal information to third parties for their marketing purposes.

Some of our service providers may be located outside of New Zealand, including in Australia and the United States. By using our services, you consent to the transfer of your information to these locations. We ensure that any international transfers comply with applicable data protection laws.

Cookies and Tracking Technologies

A cookie is a small piece of data that a website stores on your device, which your browser provides back to the website on subsequent visits. 44Degrees uses cookies to:

  • •Identify and track visitors and their website usage preferences
  • •Understand and analyze how our services are used
  • •Improve website functionality

Types of Cookies We Use

  • •Essential cookies: Required for website operation
  • •Analytics cookies: Help us understand how visitors interact with our website
  • •Marketing cookies: Used to track visitors across websites to display relevant advertisements

You can set your browser to refuse cookies, though some features of our website may not function properly without them.

Third-Party Analytics and Advertising

We may use third-party services for website analytics and advertising, including:

  • •Google Analytics: For website traffic analysis and user behaviour tracking
  • •Facebook Pixel: For advertising optimisation and conversion tracking
  • •Other analytics platforms: To understand how visitors interact with our website

Additionally, for our app marketing services, we work with major advertising platforms including, but not limited to, Apple Ads, Google Ads, Meta Ads (Facebook/Instagram), and TikTok Ads. When managing client campaigns, these platforms collect and process data according to their own privacy policies for advertising delivery, targeting, and performance measurement.

Your Rights and Choices

Depending on your location, you may have certain rights regarding your personal information:

For All Users

  • •Access: Request access to the personal information we hold about you
  • •Correction: Request correction of inaccurate personal information
  • •Deletion: Request deletion of your personal information (subject to legal obligations)
  • •Opt-out: Unsubscribe from marketing emails at any time
  • •Objection: Object to certain processing of your personal information

For New Zealand Users

Under the Privacy Act 2020, you have the right to request access to and correction of your personal information held by us.

For EU/UK Users (GDPR)

If you are in the European Union or United Kingdom, you have additional rights under GDPR including right to data portability, right to restrict processing, right to object to automated decision-making, and right to lodge a complaint with a supervisory authority.

For Australian Users

Under the Australian Privacy Principles, you have the right to access and correct your personal information.

For US Users

Depending on your state, you may have additional rights under state privacy laws (such as CCPA in California).

To exercise any of these rights, please contact us at support@44degrees.ai.

Data Security

We take reasonable measures to protect against unauthorised access, use, alteration, or destruction of potentially personally-identifying and personally-identifying information. These measures include:

  • •Secure data storage and transmission
  • •Access controls and authentication
  • •Regular security assessments
  • •Employee training on data protection

However, no method of transmission over the Internet or electronic storage is 100% secure. While we strive to protect your information, we cannot guarantee absolute security.

Contact Us

If you have questions about this Privacy Policy, wish to exercise your privacy rights, or need to report a privacy concern, please contact us:

44Degrees Limited

Email: support@44degrees.ai

Website: https://44degrees.ai

For privacy-specific inquiries or to exercise your rights under applicable data protection laws, you may also write to us at:

Privacy Officer
44Degrees Limited
New Zealand

We will respond to your inquiry within a reasonable timeframe as required by applicable law (typically within 30 days).

Governing Law

This Privacy Policy is governed by and construed in accordance with the laws of New Zealand. However, we respect and comply with the data protection laws applicable to our international clients, including GDPR (for EU/UK clients) and the Australian Privacy Principles (for Australian clients).