Trusted by these app companies and more
Generic marketing agencies don't understand the unique challenges of app marketing. We don't do generic.
Proven Growth Strategy
Everyday without a proven strategy is costing you potential clients, revenue and market position. Unlike generic marketing agencies, we build our strategies on real data from apps just like yours.
Specialised Expertise
We specialise exclusively in mobile app & SaaS app growth, with over 15 years of deep expertise across iOS, Android and Web SaaS Apps. We've been here since the very beginning of the App Stores.
We actually give a s**t
We don't waste time and money on ineffective campaigns or suggest cookie cutter strategies designed for others. From early stage traction to multi-channel dominance, we deliver results that matter for your app.
No obligation. Get actionable insights. 100% free.
“My team and I specialise in running high yielding User Acquisition Campaigns for iOS & Android mobile apps and SaaS/web apps, helping countless app companies across all industries launch themselves into the ‘Top Charts’ and achieve millions of users.
If you’re looking to scale user acquisition and revenue by driving targeted high-quality users, then I’m positive .”
Jarrah Robertson - Chief Strategist
OUR SERVICES
Supercharge your app growth with proven user acquisition and app marketing strategy.
Pre-Launch Planning
App Launch Execution
Retention & Engagement
App Store Optimisation
AI Discovery & Visibility
Apple Search Ads
Google Ad Campaigns
Social Media Marketing
Influencer App Marketing
Everything executed with a deep understanding of app growth mechanics.
No obligation. Get actionable insights. 100% free.
FEATURED PROJECTS
From startups to established brands, our portfolio is full of projects that speak for themselves.
0 to #1 Education App (AU & UK)
Driving Lessons+
We launched this driving education app to the #1 ranking in Education across Australia and the UK in just 2 months, achieving Top 5 overall across ALL categories in Australia. Through comprehensive App Store Optimisation and strategic growth campaigns, we generated over 321,000+ launch campaign installs and helped secure CarSales.com.au as a major sponsor.
#3 in Sports & Profitable in 20 Days
Hooked Up
We transformed an app that wasn't ready for launch into a top-ranked success story. Through comprehensive optimization of signup flow, onboarding, and paywall design, plus strategic ASO and paid acquisition support, we helped Hooked Up achieve #3 in Sports on Google Play and #21 on the App Store in Australia within the first month, reaching profitability (ROAS) in just 20 days.
#1 Cancer App in Australia, USA & UK
CancerAid
We successfully launched and scaled CancerAid to achieve #3 in Medical apps in Australia, Top 100 in the UK 'Medical Apps' category (#1 Cancer App), and Top 200 'Medical Apps' in the USA (#1 Cancer App). Through strategic App Store Optimisation and targeted user acquisition campaigns, we established top rankings and efficently drove tens of thousands of targeted users.
From $81K ARR to top grossing app
Camps Australia Wide
We grew this app from $81k ARR and a handful of subscribers, to 150,000+ subscribers and the top-grossing app in its category; transforming it into a market leader through UI/UX optimisation and targeted user acquisition.
#1 Paid Sports App + 330% RPU Increase
Fish Assist
We launched the Fish Assist app to the #1 Paid app in Sports, and #3 across all paid apps in Australia during our launch campaign. Beyond ranking success, we optimised the app's pricing strategy to increase revenue per user by 330%, demonstrating that higher pricing with proper positioning drives better outcomes.
234K Installs with Zero Paid Promotion
HR Management
We achieved #1 rankings for over 100 target keywords across 135 countries including USA, Australia, Canada, and UK - generating 234,982+ installs purely through App Store Optimisation with zero paid advertising. We also created a compelling media proposal that attracted 37 key in-app sponsors.
TESTIMONIALS
Real feedback from teams and founders who've worked with us.
"We came to 44degrees with an app that wasn't ready for launch. While we had a solid understanding of marketing, apps were a completely different world for us.
They helped us optimise our signup flow, onboarding, and paywall, and guided us through the app-specific strategy we were missing, particularly ASO and paid acquisition for apps. Their support helped us understand how growth actually works in the app ecosystem, not just what to do.
When we launched, a combination of our organic momentum and their ASO and ad support took us to #3 in Sports on Google Play and #21 on the App Store in Australia in the first month. We reached profitability (return on ad spend) within 20 days, which was a huge milestone for us.
What made the biggest difference wasn't just the results; it was the guidance. At every stage, we knew what to focus on, what actually mattered, and how to move forward without constantly second-guessing ourselves. Their approach has been thoughtful, thorough, and genuinely supportive. We are so grateful to have found them!"
Em & Josh
Founders, Hooked Up Pty Ltd
"Above and beyond. I just checked on iTunes and our app has hit Number 1 in Education and Number 7 in the Top 100 apps in iTunes!!! Awesome result and extremely happy."
Adam Bridle
Director, Platinum Driving Tuition
"44Degrees didn't just optimise our app; they helped transform our entire business. Going from just a handful of subscribers to over 74,450+ recurring active subscriptions, their holistic expertise, growth marketing and ongoing advice over the years has been second to none. They are true partners in our growth."
Heatley Gilmore
CEO, Camps Australia Wide Pty Ltd
"Jarrah & Zinnia's strategy for Parpera was impressive. They met our targets in a competitive business finance category and achieved a 480% increase in our recurring subscription revenue during our first 3-month campaign - a testament to their comprehensive product strategy, ASO and acquisition expertise."
Daniel Cannizzaro
CEO, Parpera
"Jarrah and the 44Degrees team have been a valuable partner for Kmart's app growth across Australia and New Zealand. Their ASO work delivered measurable keyword ranking improvements across the board - we had a 35% improvement in keyword ranking volume within the first 59 days, with gains on high-competition shopping keywords, and over time achieved strong rankings across more than 590 relevant keywords. The Apple Ads campaigns were set up and managed with real attention to detail too, ensuring we were acquiring genuinely new users within our target CPI - not just reinstallers or assisted installs. Jarrah is proactive, transparent with data, and always thoughtful about what to optimise and when. We highly recommend."
Karlien McLeod
Digital & Growth Leader, Kmart Australia Limited
"44Degrees has been our trusted growth partner for many years. Their ASA campaigns have consistently been top-performing in the competitive Australian sports betting market and have driven sustained organic growth plus significant FTT volume (first-time-deposits) within our target cost per FTT. We have no hesitation in recommending them."
Conor McCown-Butt
Head of Performance Media, Picklebet Pty Ltd
"44Degrees has consistently kept us in the top 10 Medical apps in Australia and executed top-performing Apple Search & Google Ad user acquisition campaigns. Their performance in this specialised sector has been outstanding."
Sarah McIntyre
Head of Marketing, MedAdvisor International Pty Ltd.
"44Degrees's work on Old Macdonald Sing & Play was incredible. We saw a 366% increase in organic downloads and an incredible 709% boost in in-app purchase conversions, achieving a Top 10 'Kids under 5' ranking in Australia and the UK, plus a No.3 'Highest grossing apps' rank for Kids apps under 5yrs, and No.5 Highest grossing 'Entertainment' app. Thank you!"
Paul Kuske
Founder, ChocChipApps
"After years of testing different marketing approaches to cost-effectively grow Vampr's paying subscriber base, we knew our conversion performance could be materially better. 44Degrees challenged every assumption, rebuilt our subscription strategy, and delivered results beyond expectations. Their experience and evidence-based approach provided exactly the support the business needed"
Josh Simons
CEO at Vampr and Vinyl Group Pty Ltd
"We honestly wouldn't be here without you. 44Degrees has significantly reduced our CPI and impressively increased our subscription conversion rates by over 500%. Thank you for all the great work. Can't wait to see our new AI-first version of the app! :)"
Vicki Kouvendaris
Founder, PetPawtal
"44Degrees worked hard to meet our deadlines and targets, plus we saw a significant 291% uplift in our in-app subscription conversion rates within just two months. Their strategic approach and advice at every stage was immensely valuable."
Baz P & Stuart B.
Co-Founders at Weyo
"We brought 44Degrees in to help grow PainChek Infant's consumer user base, but what we got went well beyond campaign management. Jarrah and the team quickly identified critical gaps in our app's onboarding and subscription flow, and their UI/UX recommendations led to an 11x improvement in our install-to-trial conversion rate.
On the paid acquisition side, their Meta and Apple Search Ads campaigns delivered the strongest in-app subscription conversion activity we'd seen to date - significantly outperforming previous agency efforts.
But more importantly, they brought genuine strategic thinking to every conversation. From product positioning to messaging to understanding the nuances of marketing a sensitive health-tech app to parents, they challenged our assumptions constructively and backed everything with data.
I'd recommend 44Degrees to any app company looking for a partner that goes deeper than just running ads."
Sasha Grant
Head of Growth, PainChek Limited
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FAQ
Frequently Asked Questions.
App marketing in Australia and New Zealand typically requires $2,000-20,000/month investment depending on the target channels. ASO (App Store Optimisation) requires $1,500-5,000/month for ongoing work. Paid user acquisition needs $3,000-20,000+/month (including ad spend) to generate meaningful results. Our growth marketing services start at $2,000/month. We recommend focusing on one channel and scaling as you see success, rather than spreading budget thin.
ASO is optimising your app store listings to rank higher in search and convert more visitors into downloads, in-app-purchases and subscribers. It covers keyword research, title and subtitle optimisation, screenshot and video optimisation, description copywriting, review management, and A/B testing. Performance based ASO can increase organic downloads by 100's of percentages without ad spend. We use ASO as a foundation for scaling all of our iOS and Android app clients.
ASO shows results in 2-4 weeks as app stores re-index your listing. Paid acquisition delivers traffic immediately, but optimising for profitable growth can take 1-3 months. Retention improvements show impact almost immediately from implementation. We track leading indicators early (install rates, activation rates) while building toward sustainable growth.
ASO builds organic visibility, significantly impacts conversion rates, and compounds returns over time. Paid marketing delivers immediate traffic but requires ongoing spend. ASO focuses on ranking higher in app store search and converting browsers to downloads. Paid marketing (Apple Search Ads, Google UAC, Meta Ads) drives targeted traffic likely to install through advertising. The best strategies combine both - ASO as foundation, paid to kick-start and maintain growth.
There are many things we measure but from a high level we track Cost Per Install (CPI), Cost Per Acquisition (CPA), Day 1/7/30/90 retention, LTV, ROAS, and CAC ratios. Vanity metrics like total downloads mean nothing if users don't stick around. We set up proper analytics and attribution so you see exactly which channels drive valuable users, not just installs.
Yes, from pre-launch through to scaling. Pre-launch apps get pre-launch and launch strategy, ASO and tracking setup, plus launch campaign planning. Apps with existing users get performance audits, growth lever identification, ongoing campaign execution and full-funnel optimisation.