ASO + AI VISIBILITY.
App Discovery Optimisation.
Traditional ASO gets you found in the store. We get you found everywhere - including the AI assistants your users already rely on.
No obligation. Get actionable insights. 100% free.
Trusted by these app companies and more
WHY THIS MATTERS.
App discovery has fundamentally changed. Most agencies haven't caught up.
For 15 years, app discovery meant one thing: optimise your App Store listing and rank higher in search. That's still essential - but it's no longer sufficient.
In 2026, users increasingly discover apps through AI search engines before they ever open the App Store. When someone asks ChatGPT “what's the best budgeting app for Australians?” or asks Perplexity “recommend a camping app with offline maps” - your app needs to appear in that response.
AppTweak (the industry's leading ASO intelligence platform) launched an AI Visibility product in April 2026 - the first tool specifically designed to track how apps appear in AI recommendations. App store algorithms in 2026 now prioritise metadata quality, user retention, and AI-generated tags over keyword stuffing. The discipline has expanded.
Most ASO agencies are still optimising for one discovery surface. We optimise for three.
App Store Optimisation
What it is
Ranking in App Store & Google Play search
What we do
Keyword research, listing optimisation, A/B testing, review management, conversion optimisation
AI Visibility
What it is
How your app appears in ChatGPT, Perplexity, Gemini, Google AI Overviews
What we do
AI search auditing, intent mapping, recommendation tracking, competitive benchmarking
Web Authority
What it is
Your app's broader web presence that feeds AI recommendations
What we do
Structured content, review sentiment, third-party mentions, authority signals
WHAT WE DO.
Full-stack app visibility across every discovery surface.
ASO Foundation
Your app store listing is still the conversion layer - even when users discover you through AI. We build a rock-solid ASO foundation: keyword research and strategy, title and subtitle optimisation, description copywriting, screenshot and preview video strategy, review management, and ongoing A/B testing. This is the proven discipline we've used to rank countless apps in the top charts across 15+ years.
Enquire for pricing - we scope based on your app, category, and competitive landscape.
AI Visibility Audit & Optimisation
We systematically test how your app appears when users ask AI assistants for recommendations in your category. Our AI Visibility Audit covers 20-30 category-relevant prompts across ChatGPT, Perplexity, Gemini, and Google AI Overviews - benchmarked against your top competitors. You get a clear picture of where you stand and a prioritised action plan to improve.
Available as a standalone audit or as part of an ongoing App Discovery Optimisation service
Web Presence for AI Citation
AI search engines don't just read your app store listing. They synthesise information from across the web - reviews, articles, comparison sites, your own website, and third-party mentions. We coordinate your web presence to strengthen the signals that influence AI recommendations: structured content, review sentiment management, authority building, and consistent messaging across all surfaces.
Included in App Discovery Optimisation services.
Ongoing Monitoring & Reporting
Discovery isn't a one-time fix. We continuously track your app's visibility across all three layers: app store rankings, AI search recommendations, and web authority metrics. Monthly reporting shows exactly where you're gaining ground and where competitors are moving.
Included in all ongoing App Discovery Optimisation services.
No obligation. Get actionable insights. 100% free.
HOW IT WORKS.
A simple 4-step process to own your discovery footprint.
Audit
We assess your current visibility across all three discovery layers: app store rankings, AI search presence, and web authority. You get a baseline report showing exactly where you stand.
Strategy
Based on the audit, we build a prioritised optimisation plan. Which keywords to target, which AI intents to own, which web signals to strengthen - all specific to your app and category.
Optimise
We implement changes across your app store listing, web content, and authority signals. ASO and AI Visibility work together - improvements in one layer strengthen the others.
Monitor & Iterate
Monthly tracking across all surfaces. We spot shifts early, respond to algorithm changes, and continuously improve your discovery footprint.
A NOTE FROM THE FOUNDER.
“I've been doing ASO since before most agencies knew it existed. When I saw AI search engines starting to recommend apps directly - not just link to the App Store - I knew the discipline had to evolve.
We've already built the methodology and tooling to optimise for this new reality. If your ASO agency isn't talking about AI Visibility yet, they're already behind.”
Jarrah Robertson - Founder & Chief Strategist
PROVEN RESULTS.
15+ years ranking apps in the top charts.
These case studies demonstrate the ASO expertise our App Discovery Optimisation service is built on. The new AI Visibility layer extends this proven foundation across every discovery surface.
From $81K ARR to top grossing app
Camps Australia Wide
We grew this app from $81k ARR and a handful of subscribers, to 150,000+ subscribers and the top-grossing app in its category; transforming it into a market leader through UI/UX optimisation and targeted user acquisition.
0 to #1 Education App (AU & UK)
Driving Lessons+
We launched this driving education app to the #1 ranking in Education across Australia and the UK in just 2 months, achieving Top 5 overall across ALL categories in Australia. Through comprehensive App Store Optimisation and strategic growth campaigns, we generated over 321,000+ launch campaign installs and helped secure CarSales.com.au as a major sponsor.
#3 in Sports & Profitable in 20 Days
Hooked Up
We transformed an app that wasn't ready for launch into a top-ranked success story. Through comprehensive optimization of signup flow, onboarding, and paywall design, plus strategic ASO and paid acquisition support, we helped Hooked Up achieve #3 in Sports on Google Play and #21 on the App Store in Australia within the first month, reaching profitability (ROAS) in just 20 days.
FAQ
App Discovery Optimisation Questions
App Discovery Optimisation is the practice of maximising your app's visibility across all surfaces where users discover apps - not just the App Store and Google Play, but also AI search engines like ChatGPT, Perplexity, Gemini, and Google AI Overviews. It combines traditional App Store Optimisation (ASO) with AI Visibility tracking and web authority optimisation.
AI search engines like ChatGPT and Perplexity recommend apps by synthesising information from multiple sources: your app store listing metadata, user reviews and ratings, web content about your app, third-party mentions and comparisons, and overall authority signals. Unlike app store search (which relies heavily on keywords), AI recommendations are influenced by the breadth and quality of your app's entire digital footprint.
Absolutely. App store search is still the primary discovery and conversion channel for most apps. Apple shipped its biggest App Store Connect analytics update ever in March 2026 with over 100 new metrics - the platform is investing, not retreating. ASO remains the foundation. AI Visibility is the expansion layer on top.
ASO (App Store Optimisation) focuses specifically on ranking higher and converting better within the App Store and Google Play. App Discovery Optimisation is broader - it includes ASO plus AI Visibility optimisation and web authority management. Think of ASO as one layer within the full discovery stack.
FURTHER READING.
Want the strategic context behind this service?
The App Discovery Shift: Why ASO Alone Won't Cut It in 2026
The full breakdown of what's changed in app discovery, the three-layer framework, and what to do about it.
How to Check if AI Is Recommending Your App
A step-by-step audit you can run today to see exactly how your app appears across ChatGPT, Perplexity, Gemini, and Google AI Overviews.
Start risk-free with a complimentary strategy session.
In 30 minutes, we'll walk through your current discovery footprint - app store rankings, AI search visibility, web authority - then identify the highest-impact moves you can make next.
No obligation. 30-min Strategy Session. 100% free.