ARE YOU IN THE RIGHT PLACE?
You're in the right place if any of this sounds like you.
You have great client relationships but no in-house app specialist team to deliver the work.
You've been burned by offshore white-label providers whose quality embarrasses you in front of your client.
You need a partner who works under your brand or alongside your team, signs NDAs, and respects the agency-client trust line.
You want app strategy, design, ASO, and growth marketing at agency-grade quality - delivered behind your brand.
You'd rather have a specialist team you trust than rebuild app capability in-house at huge cost.
HOW WE HELP AGENCIES.
Three ways we deliver specialist app work behind your brand.
White-label app design and development
End-to-end app design, MVP development, and full-build engagements - delivered under your brand or alongside your team. Senior-led delivery, your standards, your timelines, your client relationship intact.
App design and developmentWhite-label ASO and growth marketing
App Store Optimisation, Apple Search Ads, Google UAC, Meta, TikTok, retention automation - delivered behind your brand to your client's app. Driving Lessons+ launched to #1 in Education across AU and the UK in 2 months with this exact playbook.
App growth marketingStrategic consulting on app client projects
Sometimes you don't need execution, you need a senior app strategist on the call. We do paid strategic consulting for agencies running app projects - audits, briefs, paywall reviews, ASO sanity checks, GTM strategy. Your team stays in the driver's seat; we add the specialist depth.
Specialist app servicesA REAL AGENCY-CLIENT OUTCOME.
HR Management: 234,982+ installs from ASO alone, zero paid ads.
HR Management is the kind of project that demonstrates exactly what white-label app delivery should look like. The remit was clear: get this app discovered, organically, without paid spend. The outcome had to land cleanly enough that the partner could put their name on it.
We built the strategy: keyword research, targeted listing optimisation, business strategy work to widen the addressable market, and a media proposal that turned the app itself into an inventory asset for sponsors.
Result: 234,982+ installs purely through App Store Optimisation - zero paid advertising. #1 keyword rankings across 135 countries including the USA, Australia, Canada, and the UK. 37 in-app sponsors signed via the media proposal we built alongside the app.
This is the standard we deliver behind the scenes for agencies that don't have app specialists in-house. NZ-based execution, your brand on the deliverable, results that hold up to scrutiny - and we've been doing it for app companies for over 15 years.
Sound like the kind of white-label partner you've been looking for?
Book a free 30-minute strategy session. No pitch, no obligation - just a real conversation about your client mix, your delivery model, and how we'd plug in.
BUILT FOR THE NEW AI DISCOVERY ERA.
Your client's app needs to be found by ChatGPT, Claude and Gemini - not just Google.
The shift that already happened
Your clients are starting to ask about AI discovery, even if they can't articulate it yet. They've noticed Google traffic dropping and AI-mediated answers rising. They want to know what to do about it - and they're going to ask whichever agency they trust.
Most agencies don't have an answer. We do. We've been running AI-citation experiments across our own site and our clients' sites all year, and we're one of the few specialist app agencies in AU/NZ positioned to deliver this work white-label.
What we do about it
Your client gets the work delivered under your brand. Structured data, citation-friendly copy, FAQ schema, factual claims AI engines can extract - all layered into the app marketing work we ship behind the scenes.
If AI discovery matters to your client's growth (it does), having a partner who can deliver it credibly is a real edge for your agency too.
OUR PROCESS WITH AGENCIES.
Brief, scope, ship, hand over - specialist app delivery behind your brand.
Each phase has a clear deliverable and a clear ownership line. You stay the trusted advisor to your client.
Discovery Call - Your Client Brief
1 week
You bring the brief. We translate it into a scoped engagement: deliverables, timeline, fee, and the level of involvement you want from us. Behind-the-scenes execution, co-delivery, or strategic advisory - your call.
Scoped Engagement
1 week
Clear deliverables, clear timelines, clear ownership of who's facing the client. NDAs signed up front. No surprises mid-project that put your client relationship at risk.
Behind-the-Scenes Execution
Variable
We deliver the work to your brand, your standard, your timelines. You stay the trusted advisor to your client. We stay the specialist team that makes the deliverables actually work.
Handover with Documentation
Ongoing
Your client gets documentation they can take ownership of, your team gets a partner they can call again, and you get the credit for delivering specialist-grade app work without building a specialist team in-house. Driving Lessons+ launched to #1 in Education across AU and the UK with this model.
REAL AGENCY-CLIENT OUTCOMES.
White-label case studies with real metrics, delivered behind the scenes.
HR Management
234K Installs with Zero Paid Promotion
We achieved #1 rankings for over 100 target keywords across 135 countries including USA, Australia, Canada, and UK - generating 234,982+ installs purely through App Store Optimisation with zero paid advertising. We also created a compelling media proposal that attracted 37 key in-app sponsors.
ORGANIC INSTALLS (ASO ONLY)
234,982+
GLOBAL REACH
#1 in 135 Countries
Driving Lessons+
0 to #1 Education App (AU & UK)
We launched this driving education app to the #1 ranking in Education across Australia and the UK in just 2 months, achieving Top 5 overall across ALL categories in Australia. Through comprehensive App Store Optimisation and strategic growth campaigns, we generated over 321,000+ launch campaign installs and helped secure CarSales.com.au as a major sponsor.
APP STORE RANKINGS
#1 Education (AU & UK)
LAUNCH CAMPAIGN INSTALLS
321,000+
CancerAid
#1 Cancer App in Australia, USA & UK
We successfully launched and scaled CancerAid to achieve #3 in Medical apps in Australia, Top 100 in the UK 'Medical Apps' category (#1 Cancer App), and Top 200 'Medical Apps' in the USA (#1 Cancer App). Through strategic App Store Optimisation and targeted user acquisition campaigns, we established top rankings and efficently drove tens of thousands of targeted users.
AUSTRALIA RANKING
#3 Medical Apps
GLOBAL REACH
#1 Cancer App
Hooked Up
#3 in Sports & Profitable in 20 Days
We transformed an app that wasn't ready for launch into a top-ranked success story. Through comprehensive optimization of signup flow, onboarding, and paywall design, plus strategic ASO and paid acquisition support, we helped Hooked Up achieve #3 in Sports on Google Play and #21 on the App Store in Australia within the first month, reaching profitability (ROAS) in just 20 days.
APP STORE RANKINGS
#3 Sports (Google Play)
PROFITABILITY
20 Days (ROAS)
WHAT AGENCY CLIENTS SAY.
Real feedback from the clients we've delivered for.
"Jarrah and the 44Degrees team have been a valuable partner for Kmart's app growth across Australia and New Zealand. Their ASO work delivered measurable keyword ranking improvements across the board - we had a 35% improvement in keyword ranking volume within the first 59 days, with gains on high-competition shopping keywords, and over time achieved strong rankings across more than 590 relevant keywords. The Apple Ads campaigns were set up and managed with real attention to detail too, ensuring we were acquiring genuinely new users within our target CPI - not just reinstallers or assisted installs. Jarrah is proactive, transparent with data, and always thoughtful about what to optimise and when. We highly recommend."
Karlien McLeod
Digital & Growth Leader, Kmart Australia Limited
"44Degrees didn't just optimise our app; they helped transform our entire business. Going from just a handful of subscribers to over 74,450+ recurring active subscriptions, their holistic expertise, growth marketing and ongoing advice over the years has been second to none. They are true partners in our growth."
Heatley Gilmore
CEO, Camps Australia Wide Pty Ltd
"I speak for everyone in saying how grateful we all are for the work, knowledge and support you and your team have provided. Michael Goodhew, our GM of brand was very impressed with the work done by yourself & Zinnia, so again thank you."
Donald Farquhar
Head of Innovation, Compare the Market
"Jarrah & Zinnia's strategy for Parpera was impressive. They met our targets in a competitive business finance category and achieved a 480% increase in our recurring subscription revenue during our first 3-month campaign - a testament to their comprehensive product strategy, ASO and acquisition expertise."
Daniel Cannizzaro
CEO, Parpera
"44Degrees has been our trusted growth partner for many years. Their ASA campaigns have consistently been top-performing in the competitive Australian sports betting market and have driven sustained organic growth plus significant FTT volume (first-time-deposits) within our target cost per FTT. We have no hesitation in recommending them."
Conor McCown-Butt
Head of Performance Media, Picklebet Pty Ltd
"We brought 44Degrees in to help grow PainChek Infant's consumer user base, but what we got went well beyond campaign management. Jarrah and the team quickly identified critical gaps in our app's onboarding and subscription flow, and their UI/UX recommendations led to an 11x improvement in our install-to-trial conversion rate.
On the paid acquisition side, their Meta and Apple Search Ads campaigns delivered the strongest in-app subscription conversion activity we'd seen to date - significantly outperforming previous agency efforts.
But more importantly, they brought genuine strategic thinking to every conversation. From product positioning to messaging to understanding the nuances of marketing a sensitive health-tech app to parents, they challenged our assumptions constructively and backed everything with data.
I'd recommend 44Degrees to any app company looking for a partner that goes deeper than just running ads."
Sasha Grant
Head of Growth, PainChek Limited
AGENCY PARTNER FAQS.
What agency partners ask us most often.
You bring the brief and the client relationship. We deliver the work under your brand, your standard, your timelines. NDAs signed up front. Clear deliverables, clear timelines, clear ownership of who's facing the client. You stay the trusted advisor to your client; we stay the specialist team that makes the deliverables actually work. Most agency engagements run as scoped projects (validation, design, ASO, paid campaign) rather than open-ended retainers.
Only if you want them to. Most of our agency engagements run fully behind the scenes - your client never knows we're involved, and we sign no-publicity clauses to keep it that way. Some agencies prefer to introduce us as a specialist partner; we're happy with either model. Your call.
Always. Every agency engagement starts with an NDA before we discuss the client, look at the work, or share approach details. We're happy to use yours or supply ours, and we sign no-publicity clauses on every white-label project by default.
Most white-label engagements run $10,000 to $80,000 per project depending on scope. Validation engagements run $5,000 to $20,000. Full app design and development engagements run $45,000 to $150,000+. Ongoing retainer engagements (white-label ASO, paid acquisition management, optimisation work) typically run $5,000 to $25,000 per month. We give you a fixed-fee or capped-rate quote up front so you can quote confidently to your client.
Yes. Many of our agency engagements run as co-delivery: your team owns the design system and front-end build, we handle ASO, paid acquisition, growth marketing, and conversion optimisation. Or your team handles the strategy and account management, we deliver the design and development. Whatever split makes sense - we adapt to your team.
All of it. App idea validation, MVP design, MVP development, App Store Optimisation, paid acquisition (Apple Search Ads, Google UAC, Meta, TikTok), conversion rate optimisation, paywall redesign, onboarding optimisation, retention strategy, lifecycle messaging, and AI-citation optimisation. Effectively any app discipline you'd hire a specialist for, we can deliver behind your brand.
Standard ones. We won't take on a direct competitor of one of your active clients in the same category and geography during the engagement. We disclose any potential conflicts up front and work with you to navigate them - usually that means scheduling around the conflict, declining the brief, or running both clients with strict information walls. We've operated this way since 2010 without any conflict ever causing damage to a client relationship.
READY WHEN YOU ARE.
Ready to deliver specialist app work to your clients without building a team in-house?
Book a free 30-minute strategy call with Jarrah - no pitch, no obligation.
No obligation. 30-min Strategy Session. 100% free.
250+
App Projects Delivered
15+
Years Specialist Experience
35M+
Real Users Acquired
Related Reading
44Degrees partner program
If you want a referral partnership with 10% recurring revenue share rather than white-label execution, our partner program is the better fit.
app design and development
End-to-end app design and development services - delivered under your brand or alongside your team.
app growth marketing
ASO, Apple Search Ads, Google UAC, Meta, TikTok, retention automation - all white-labellable.
app development case studies
Real outcomes for real apps - many delivered behind agency partner brands.
specialist app services
The full picture of what we white-label across validation, design, build, and growth.