App Growth Partner for Scaleups

Three signals usually trigger the conversation: 1) you've hit product-market fit and growth is real but plateauing, 2) your in-house team is shipping the next thing fast and optimisation work keeps getting deprioritised, or 3) you've burned cash on agencies that ran ads without fixing the underlying funnel. The right time to bring an external partner in is BEFORE the plateau gets entrenched, usually when you have enough data to prove the funnel is leaking but not enough internal capacity to fix it. When we look at where scaleup growth actually leaks, it's almost always in product strategy, onboarding, or the first session experience - the same three areas that decide MVP success in the first place. Fixing those is what unsticks growth, not more ad spend.

Yes - this is how most of our scaleup engagements run. We slot in as a specialist app extension to your existing team. Daily Slack, weekly syncs, shared dashboards, no shadow ownership. Your team keeps the velocity they've built; we add the optimisation, ASO, and growth marketing depth that's hard to hire for in-house at scaleup stage.

Real conversion uplift, real revenue lift, real retention improvement - measured against a documented baseline. Every engagement starts with us agreeing on the metrics that matter and the measurement window. Most of our scaleup clients see double-digit conversion or revenue uplift inside the first 90 days. Where we run A/B tests, we report against statistical confidence, not directional vibes. The work is provable or we don't ship it.

Initial engagements are usually 3-6 months, structured as a focused audit + roadmap + first-wave execution. Most scaleups continue with us as an ongoing optimisation and growth partner after that, because the compounding lift only really shows up over 12+ months of disciplined execution. Some prefer shorter project-based engagements (audit-only, paywall redesign, ASO sprint) - we'll structure whatever fits.

Both. Project-based for scoped pieces (audit, paywall redesign, ASO sprint, paid acquisition campaign launch). Monthly retainer for ongoing optimisation, growth marketing, and ASO work where the value compounds over time. We're transparent about which model fits your situation - if a project-based fee makes more sense than a retainer, we'll tell you.

Quick wins ship inside 30 days, usually onboarding, first session experience, or paywall improvements that compound from day one - because the highest-impact moments in a scaleup app are almost always in the first 60 seconds a user spends inside it. Structural lifts (full funnel rebuild, retention loops, multi-channel paid acquisition optimisation) compound over 60-180 days as the data accumulates and the optimisation iterations stack. Most of our scaleup clients see double-digit conversion or revenue lift inside the first 90 days.

Always. Every scaleup engagement starts with an NDA before we share approach details, look at your metrics, or do anything that touches sensitive data. We're happy to use yours or supply ours.

Yes. ASO localisation across 135+ countries, Apple Search Ads and Google UAC campaigns into new geos, in-app paywall and onboarding localisation, and retention messaging adapted to local audience norms. We've grown apps to #1 keyword rankings across 135 countries including the USA, Australia, Canada, and the UK. International expansion is one of the higher-impact moves a scaleup can make once the home market is converting cleanly.