Vibe coded an app? We help you build a successful App Company.

Vibe coding is the practice of building software primarily by describing what you want to AI tools (Cursor, Claude Code, Lovable, Replit, Bolt, v0) and having them generate working code. The term emphasises iterating on intent and feel rather than handcrafting every line. It's enabled a new generation of non-engineer founders to ship working apps in days that previously took months and a development team. The trade-off is that the surrounding work - validating the business, product strategy, UX, retention, monetisation, and sustainable growth - still requires human specialists who understand app growth mechanics and how app companies actually become profitable.

Probably not, yet. Most vibe-coded apps we audit have working core flows but real gaps around product strategy, onboarding, first session experience, paywalls, performance, retention, and discovery. The biggest impact almost always comes from fixing the product strategy, onboarding, and first session flow - that's where the majority of MVP success or failure is actually decided, not in the code. The fix usually isn't a rebuild, it's a focused optimisation pass that addresses the highest-impact gaps first. Our 1-2 week App Audit/review will highlight the most important issues specific to your app, categorise every issue as quick win, structural fix, or currently out-of-scope, so you know exactly what's the most important lever to pull next.

Almost always, yes. After 250+ app projects across 15+ years, we've worked with every code architecture imaginable, including the patterns that AI tools generate. Most vibe-coded apps need targeted refactors in the data layer, API integration, and state management rather than a wholesale rewrite. Where we genuinely recommend a rewrite, we say so up front and explain why. Most of the time, the smarter investment is fixing the business model, onboarding, and structural issues, plus validating with real users, then growing on what you already have.

Almost never, in our experience. Most agencies that look at a vibe-coded app instinctively recommend a rebuild because that's how their pricing model works - more billable hours, larger fees, longer engagement. We don't operate that way. The truth is, code quality is rarely what kills an MVP - broken product strategy, poor onboarding, and a weak first session experience are. We work WITH what you've shipped, fixing the product, onboarding, and structural issues that matter most, then shipping optimisation work that compounds.

Start with the product, not the ad spend. Most vibe-coded apps fail because the onboarding, paywall, or value proposition isn't ready - not because they lack marketing. We fix the funnel first (product strategy, first session experience, paywall, retention), then layer discovery and acquisition: App Store Optimisation for organic installs, AI-citation optimisation so ChatGPT, Claude, and Gemini can recommend you, and paid channels (Apple Search Ads, Google UAC, Meta, TikTok) once you know what's converting. The goal isn't just users - it's a profitable app company with sustainable unit economics.

Yes, and arguably better than for traditionally-built apps because you usually have more flexibility to iterate on metadata, screenshots, and listing copy fast. The fundamentals don't change: keyword research, conversion-optimised screenshots, listing copy that surfaces in algorithmic search, and ratings strategy. We have a specific case study where we grew the app to 234,982+ installs from ASO alone, with zero paid spend, and we know this playbook works super well for vibe-coded apps with unique positioning.

Validation is most valuable BEFORE you've sunk weeks of vibe-coding into a feature set that nobody wants. Our 4-stage validation framework runs in 4-6 weeks and gives you a definitive GO, PIVOT, or NO-GO answer for between $5,000 to $15,000 AUD (depending on the stage you reach), which is a fraction of the time and capital you'd otherwise spend marketing something no one actually wants, or iterating in code for months or years on the wrong concept. This includes real ad spend, real landing pages, real users and data. If your idea is strong, validation confirms it and sets you up for everything that follows. If it's weak, you find out early and avoid making an expensive mistake.

Engagements typically start at $5,000 AUD for a positioning and UX review (based on real market data) with a prioritised roadmap to profitability. From there: product optimisation and prototyping can range from $5,000 to $25,000 (depending on scope), and then launch and revenue/growth campaign ($5k to $15k again depending on scope and ad budget).