Founder-facing analysis on where app building, vibe coding, and AI-mediated discovery are heading - strategy and ideas from 15+ years launching and building app companies.
By Jarrah Robertson, Chief Strategist, 44Degrees Limited
Flutter, React Native, or separate native builds? When cross-platform saves cost on v1, when native wins, and red flags if an agency pushes dual native too early.
AI tools made building apps faster than ever. Validation, product, retention, and distribution still decide who wins - and what vibe coders need to build a profitable app company.
If your ASO strategy looks the same as it did in 2024, you're optimising for a discovery landscape that no longer exists. Here's what's changed - and what to do about it.
A step-by-step audit you can run today to see exactly how your app appears across ChatGPT, Perplexity, Gemini, and Google AI Overviews - plus the quick wins to start fixing it.
There's a narrative building that AI agents will make app stores irrelevant. Having spent 15+ years in this industry, I think the truth is more nuanced - and more interesting - than the headlines suggest.
App development in Australia and New Zealand typically costs between $25,000 and $500,000+. But that range is so wide it's almost useless. So we did something different.
Book a free 30-minute strategy call. No pitch, no pressure - just honest advice about your app or idea, and clear next steps you can act on.
No obligation. 30-minutes. 100% free.